Marketing Audit
Find what's working. Fix what isn't.
ORAN reviews the marketing system behind your real estate business or project to identify wasted effort, missed opportunities and the priorities that can improve performance.
Independent diagnosis before more spend.
When it makes sense
More activity doesn't always mean better marketing.
When performance becomes unclear, adding more campaigns, agencies or spend can make the problem harder to see. An audit helps separate symptoms from the underlying issues.
- Lead costs are increasing.
- Lead quality is inconsistent.
- Campaign performance has plateaued.
- Multiple agencies or vendors are producing fragmented work.
- Management receives reports but still cannot tell what is driving results.
- Website traffic is not converting.
- Organic visibility is weak.
- CRM data and marketing data do not align.
- A new agency or internal team is about to take over.
- A project is preparing for a relaunch or new marketing phase.
What we review
We examine the system behind the results.
The audit scope is defined around the business problem. Not every engagement needs every area reviewed.
Strategy & Positioning
Objectives, audience, positioning, proposition, channel strategy and competitive context.
Performance Marketing
Campaign structure, targeting, creative, funnel, lead cost, lead quality and optimisation.
Website & Conversion
Website experience, landing pages, enquiry journeys, conversion friction and performance.
SEO & Organic Visibility
Technical foundation, content, rankings, search intent, internal linking and organic opportunities.
Content & Creative
Messaging, campaign consistency, content quality, creative effectiveness and production priorities.
CRM & Lead Management
Lead capture, assignment, response times, follow-up, nurturing and sales handoff.
Media & Reach
OOH, media, PR, influencers and whether channels support actual business objectives.
Data & Reporting
KPIs, attribution, dashboards, tracking quality and whether reporting supports decisions.
Team, Agencies & Vendors
Responsibilities, duplication, gaps, processes and accountability.
Independent analysis designed to improve the next marketing decision.
How it works
Evidence first. Priorities next.
ORAN reviews the relevant campaigns, platforms, reports, websites, CRM processes and marketing materials available within the agreed scope, then separates symptoms from underlying problems.
- 01Define Scope
- 02Gather Evidence
- 03Review Performance
- 04Identify Gaps
- 05Prioritise Actions
Possible outputs
An audit should end with decisions, not observations.
Exact outputs depend on the agreed audit scope and the issues uncovered.
- Executive audit summary
- Key findings
- Performance gaps
- Waste and inefficiency areas
- Quick wins
- Strategic issues
- Priority recommendations
- Channel recommendations
- Website and conversion recommendations
- CRM and lead-flow recommendations
- Measurement improvements
- Prioritised action plan
- 30 / 60 / 90-day roadmap where appropriate
01
Fix Now
Issues that are actively hurting performance or creating unnecessary waste.
02
Improve Next
Areas that can materially strengthen performance after immediate issues are resolved.
03
Build Later
Longer-term opportunities that should follow the higher-priority work.
Growth Advisory
When the underlying issue is broader than marketing execution.
Project Launch
When a project needs a stronger go-to-market plan.
Performance Marketing
When acquisition needs restructuring.
SEO
When organic discovery is weak.
Websites & Digital Experience
When conversion or digital experience is limiting performance.
CRM & Automation
When leads are being lost after acquisition.
Brand & Creative
When positioning or communication is the bottleneck.
Built for UAE real estate
For businesses that need a clearer view of marketing performance.
Developers
Project marketing, portfolio marketing, launches and agency or vendor performance.
Brokerages
Lead generation, channel performance, CRM, website and sales-marketing alignment.
Brokers
Personal acquisition, digital presence and campaign efficiency.
Real Estate Businesses
Marketing systems across PropTech, property services, mortgage, architecture, interiors and related businesses.
Need an independent view of your marketing?
Tell us what's working, what's not, or what you're unsure about. We'll help define the right audit scope.