Performance Marketing
Turn media spend into better growth decisions.
ORAN plans, runs and improves performance campaigns around lead quality, conversion and business outcomes — not just platform metrics.
Acquisition connected to what happens after the lead.
When it needs fixing
More leads do not automatically mean more growth.
Performance issues often sit between the campaign, landing experience, lead handling and sales response.
- Cost per lead keeps rising.
- Lead quality is poor or difficult to verify.
- Campaigns generate enquiries but few sales conversations.
- Duplicate or invalid leads distort reporting.
- Campaigns, accounts or agencies are fragmented.
- Landing pages create unnecessary conversion friction.
- Tracking is incomplete or commercially disconnected.
- Too much acquisition depends on one platform.
- Reports show platform activity without sales context.
What ORAN looks at
Review the acquisition chain, not one dashboard.
The scope follows the performance problem and the evidence available across marketing, CRM and sales.
- 01Campaign structure
- 02Audience strategy
- 03Creative
- 04Offers
- 05Landing pages
- 06Tracking
- 07Lead quality
- 08CRM feedback
- 09Sales conversion
- 10Budget allocation
- 11Channel mix
- 12Reporting
Lead quality over cheap CPL
A low-cost lead is not useful if it cannot convert.
Optimisation improves when campaign data is connected to landing-page behaviour, CRM qualification and sales outcomes. Without that feedback, media platforms optimise toward incomplete signals.
Explore the full lead-generation system- 01Ad platform
- 02Landing page
- 03Lead
- 04CRM
- 05Sales outcome
- 06Optimisation
Channels
Choose channels for the audience and objective.
ORAN can plan and manage activity across major paid platforms and other appropriate media. Channel choice follows the commercial case, not a fixed package.
Capture and shape demand across relevant search, display and video opportunities.
Meta
Reach and retarget priority audiences with a disciplined creative and journey strategy.
TikTok
Use video-led discovery where the audience, project and content opportunity justify it.
Support selected B2B, investor or professional audience objectives where relevant.
Possible outputs
A practical operating plan for acquisition.
- Account and campaign structure
- Media plan
- Targeting approach
- Creative testing plan
- Landing-page recommendations
- Tracking requirements
- Lead-quality feedback loop
- Optimisation cadence
- Performance reporting
Measurement
Metrics with commercial context.
CPL
The acquisition cost signal — useful when read alongside quality and conversion.
Qualified lead rate
The proportion of enquiries that meet the agreed qualification criteria.
Conversion rate
Movement from enquiry to the next meaningful commercial stage.
Cost per qualified lead
A clearer efficiency measure when CRM qualification data is reliable.
Sales outcomes
Commercial results used for optimisation where the available data supports the connection.
Revenue attribution is used only where the tracking, CRM and sales data support it.
Marketing Audit
Diagnose performance gaps before changing the acquisition plan.
Real Estate Marketing
Connect performance activity to the wider real estate marketing system.
Project Launch
Build paid acquisition into a coordinated project launch.
Websites & Digital Experience
Improve landing pages and the digital conversion journey.
CRM & Automation
Connect lead capture, routing, qualification and sales feedback.
Brand & Creative
Strengthen the positioning and creative that campaigns depend on.
Want better performance from your media spend?
Tell us where performance is breaking down and what commercial outcome needs to improve.